Adults are always asking little kids what they want to be when they grow up because they’re looking for ideas.”

— Paula Poundstone

HooksBookEvents believes in the power of new ideas. Our minority women-owned business specializes in providing low-cost book and author events for U.S. government agencies, corporations, non-profit organizations, trade associations, and corporations of all sizes. By bringing the most important authors into your organization, employees and constituents will be stimulated to develop new insights on important topics.

Our Authors are mostly New York Times bestsellers who have written about issues ranging from current events and societal trends such as work/life balance to quantum physics, economics, coaching, management, and more. Meet our authors.

Our Events have the power to transform the way employees approach daily tasks. For more than a decade, Perry Pidgeon Hooks (who founded HooksBookEvents in 2007) has arranged and organized hundreds of book events and given thousands of people the opportunity to listen to, talk with, question and applaud the world’s top thinkers — all in the comfort of their own offices. View our Know Ahead list of 2009 events.

Our Salons are the newest HooksBookEvent offering! Our authors are now available to speak in the intimate setting and comfort of your home. Invite some friends, prepare a simple cocktail party or brunch, and let the conversation begin!

Let Us Inspire You: BookHooks@HooksBookEvents / 301-229-1128

Hooks Book Events gets healthy with Bon Appetit's Barbara Fairchild

June 6, 2009 — Wish you’d all been able to join us last night at sweetgreen for the book signing party with Bon Appetit editor and cookbook author Barbara Fairchild. Sweetgreen’s owners and creators Jonathan Neman, Nicolas Jammet and Nathaniel Ru showed their entrepreneurial flair and social networking skills as 80 guests piled in to their restaurant for the two hour event! (Check out some great pics from the evening: sweetgreen.com/blog.)

Barbara (pictured here with my daughter, aspiring chef Kailin Otsuki) was besieged by the twenty-somethings who asked her advice on entertaining, purchasing kitchen equipment (“buy the best saucepans you can afford…”), to which are the best cuts of meat. She graciously answered each and every question, and posed for photographs with anyone who asked — including Kailin.

Parked out front was the Honest Tea van (Nic’s twin brother is the National Field Marketing Manager for that growing firm), as was the sweetflowmobile – sweetgreen’s new frozen yogurt truck. What’s so special about it, you ask? Well – it’s not a hybrid, but it is equipped with a pulley system that powers a generator. That generator then powers the yogurt making machine, and also keeps the engine idling (and so the engine does not use any gas!).

Stay tuned for more sweetgreen/HBE partnered events! — Loretta Yenson, co-founder, Hooks Book Events

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WHAT A TRIP! Book America Expo in NYC

June 1, 2009 — Hooks Book Events staff is just back from a wonderful trip to New York to the annual Book Expo held this year at the Javits Center in NYC!

Imagine football fields back to back with filled books, books and more books. We arrived with our wonderful PR maven, Hope Gibbs of Inkadescent PR www.inkandescentpr.com who joined in the fun and chaos.

We brought our new “everyone needs one” book bags with the HBE logo this year. These zippered totes were all the rage with friends like Dan Pink and Jonathan Galassi, who quickly filled them with all the free books vendors were handing out.

We are home, feeling exhausted yet re-energzied about our love of the book, and the power of an idea and a good story. The hundreds of folks there from all over the world share this appreciation and we feel confident that regardless of the form these stories may take the concept of the book will live on.

Yes, the industry is changing. Yes, just like what we were hearing 10 years ago about the newspaper industry, it is possible that the book publishing world may be following suit.

But we also heard from some passionate editors and amazing writers whose new books we can not resist. So no matter what the future holds for this industry that we adore, we find it hard to imagine a world with no books to hold, to mark up, to lend, to return to share and to cherish.

So here’s to the book and to all the wonderful friends in our tribe who write them, edit them, package them, publicize them, sell them and read them! — Perry Pidgeon Hooks

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