"Books are not only the arbitrary sum of our dreams, and our memory. They also give us the model of self-transcendence. some [people think of reading only as a kind of escape: an escape from the "real" everyday world to an imaginary world, the world of books. Books are much more. They are a way of being fully human."- Susan Sontag
Hooks Book Events Calendar
Data for the People: How to Make Our Post-Privacy Economy Work for You
March 7 2017
About the Author -- Andreas Weigend is one of the world's foremost experts on the future of big data, social-mobile technologies, and consumer behavior. He teaches at Stanford University, the University of California, Berkeley, and Cheung Kong Graduate School of Business in China. He is the founder and director of the Social Data Lab. He lives in San Francisco, California.
About the Book -- Every time we Google something, Facebook someone, Uber somewhere, or even just turn on a light, we create data that businesses collect and use to make decisions about us. In many ways this has improved our lives, yet, we as individuals do not benefit from this wealth of data as much as we could. Moreover, whether it is a bank evaluating our credit worthiness, an insurance company determining our risk level, or a potential employer deciding whether we get a job, it is likely that this data will be used against us rather than for us.